What services do digital marketing agencies offer?
This is a list of the most requested marketing services by freelancers or digital marketing agencies.
These services help to promote your business online via various online marketing channels.
It was possible to be successful in the past by focusing on one channel, such as SEO. However, this is not the case anymore. You must make use of every marketing channel to succeed in the online competitive space.
The term “full-service digital agency” was created to meet the growing demand from clients. Full-service digital agencies offer a broad range of services, including SEO and paid campaign management.
This article will discuss the top digital marketing services that agencies offer.
This list can be used by business owners to help them outsource their digital marketing.
The list can be used by agency owners, freelancers, and digital marketers to help you think about the services that you could offer to clients.
This list can be used to help you decide what services to offer potential clients if you are thinking about opening your own digital marketing agency.
These are the most sought-after services provided by full-service digital agencies.
Search Engine Optimization
Facebook Ads Management
Social Media Marketing Services
Google Ads Management
Content Marketing Services
Link Building Services
Email Marketing Services
Conversion Optimization Services
Website Design Services
Digital Marketing Training Services
- Search Engine Optimization (SEO).
Search engine optimization is the first on this list. SEO is the most widely used digital agency service, and many digital marketing agencies start with SEO as their core offering.
SEO is the best way to drive organic traffic to your site by achieving high rankings on Google and other search engines.
These are the most sought-after SEO services that agencies offer:
On-Page Search Engine Optimization On-page SEO services are techniques that make your content more user-friendly for search engines and users. All content visible to the user, including written and visual content, is what is important.
Technical SEO: These services focus on technical SEO factors such as Page Speed and canonical URLs. SSL, schemas, etc. that aid search engines to understand the content of websites better.
Offpage SEO Offpage SEO services, also known as link-building services, are services that deal with factors beyond the website’s boundaries and can impact the website’s ranking in the SERPS.
Local SEO – This service is best suited for local businesses. This service focuses on optimizing your website for local searches.
eCommerce SEO – An increasingly popular field, due to the rise in online shopping. This is the process of optimizing your online shop for keywords that match a buyer’s intent.
Keyword ResearchSome agencies offer keyword analysis as a standalone service. This is especially useful for clients who don’t need the whole package but still need assistance in finding the right keywords to use within their content.
SEO Audits An SEO Audit is another popular service in SEO. An SEO Audit can be used to evaluate the SEO performance of a website.
Clients can hire an agency to conduct an SEO audit to assess the quality of their services prior to signing up for a monthly package.
2. Facebook Ads Management
Marketing agencies also offer Facebook Ads Management.
Both Instagram and Facebook are essential to a complete digital strategy.
The following are some of the most common deliverables from Facebook Ads services:
Both Facebook and Instagram allow you to run paid campaigns
Curating creatives and content for your ads
Optimize performance and reduce ads costs
Shopping ads created using a product feed
To find the best campaign types, audiences, and ad types, you can run A/B tests
You can also become a digital market freelancer and offer this service to your clients if you’re a potential agency.
3. Social Media Marketing Services
My interaction with clients over the past decade has taught me that digital Marketing Services are social media marketing.
Social media channels offer readymade communities and active audiences which make targeting and advertising extremely effective.
Some aspects of social media marketing are an integral part of digital agency services.
Graphic design and copywriting to create consistent formatted content on social media channels
Create a content calendar
How to create a social media marketing plan
Create customer personas and profiles
Social monitoring services are used to assess the brand’s current perception
Social Media Collaboration Strategies and influencer marketing
4. Google Ads Management
Google Adsis a platform that you can use to promote your business on Google. There are many digital marketing agencies that offer services for Google Ads:
Set up campaigns
Experimenting with different ad formats
Monitor and optimize campaign performance
Reporting on the campaign’s progress
Set up retargeting campaigns and shopping campaigns
Create audiences and customer profiles
Google Ads provides many types of advertising, including search, discovery, and shopping. A professional agency can also help you choose the right type of ads for your business.
If you are looking to provide Google Ads management services for clients, should be considered.
Google Ads Partners are individuals or companies that meet the requirements of the Google Partner Program.
Partner status allows you to access exclusive resources and support from Google Ads representatives.
It is also a great way for potential clients to see that you have the experience and expertise to work with Google Ads.
5. Content Marketing Services
Content marketing is a vital marketing strategy in an age when people consume content every day.
The right content can drive people to your app or website, which will result in increased traffic and other relevant metrics.
These are the key areas that content marketing services focus on:
Content strategy Creating a content marketing program to meet the content needs of a company
Content writing: Elements such as blogs, articles, and stories.
Distribution of content: Targeting the right platforms to promote your content
SEO-based content mastery and Keyword Research skills
Website and social media campaign development
6. Link Building Services
Link building is the process of obtaining backlinks from other sites.
An SEO professional or digital marketing agency usually provides this service. They engage in link-building activities on your site.
These are the link-building strategies that make up the digital marketing services listing:
Guest posting: Publishing content on related websites that includes a link back from your site.
Outreach: This involves reaching out and securing a hyperlink to your website from other websites.
Unlinked mentions: Contact websites that refer to your brand, but haven’t yet linked it.
Broken link building: Contact webmasters for alternative options and find broken links.
Building relationships: Find relevant websites and build a relationship.
7. Email Marketing Services
Email marketing can be a great way for your business to get leads, orders, and feedback, and connect with your customers via email. Email marketing can bring great results for your business if it is done correctly and professionally.
Digital agency services include all aspects of email marketing, from drafting to delivery. Email marketing is a complex business. Here are some key areas to focus on:
How to create and grow an email list
Email marketing automation and flow implementation
Engaging emails is key to community building and the creation of new relationships
Reporting and tracking email performance
Developing cost-effective strategies to increase the size of your email list
8. Conversion Optimization Services
A team of conversion optimizers is usually part of a data-driven digital marketing agency. Their job is to analyze your site and identify ways to increase conversions without increasing traffic.
Some examples of conversion optimization services are:
Do a thorough and detailed website analysis
Ask visitors for feedback via questionnaires, polls, or interviews
Based on analysis and feedback, identify sales funnel leaks
To improve the effectiveness of your website and landing pages, make changes
You can conduct A/B testing by trying different CTAs, landing pages, and content
Conversion optimization services have been a key part of my digital marketing career. They are both challenging and very beneficial.
A CRO professional or data-led agency expert can help you reach your goals.
9. Services for Website Development
Every business, online or offline, needs a digital presence. Your website is the first point of contact for every customer. Website layout, content, design, performance, and organic ranking are all factors that customers use to judge a company.
It is therefore important to ensure that your website is professionally designed and visually appealing in order to attract maximum traffic.
Website development services encompass the entire process of building a website. To develop a website that meets your business goals, it is both technical and consumer-centric.
Website developers can assist you in the following areas:
Choose the best CMS to build your website
Together with your vision, plan and design the website wireframe
Create sitemaps, page layouts, landing pages, and landing pages
Your website should be coded according to the agreed plan and design.
To eliminate any potential problems, conduct tests and reviews prior to the launch
As trends change and new developments occur, you must monitor and regularly update your website.
10. Digital Marketing Training Services
Some agencies, including us, have a Digital Marketing Academy that offers digital marketing training to clients.
Clients will find this particularly helpful as it allows them to become more aware of all aspects of digital marketing and the benefits it has for their business.
This is a great way for academics to make an additional income by selling online courses.