In recent years, voice search has become increasingly popular as more and more people are turning to their voice assistants to search for information, make purchases, and complete other tasks. As a result, businesses and marketers must be prepared for the future of voice search and the impact it will have on advertising.
Voice search refers to the use of voice commands to search the internet, access information, or perform other tasks. With the rise of smart speakers and voice assistants like Alexa, Google Assistant, and Siri, more people are using voice search than ever before. In fact, according to a report by Voicebot.ai, the number of voice assistant users in the United States alone is expected to reach 122.7 million by 2021.
As the popularity of voice search continues to grow, it is important for businesses and marketers to understand how to prepare for the future of voice search and how to use it to their advantage. In this article, we will explore the future of voice search and how it will impact advertising.
The Future of Voice Search
Voice search is still a relatively new technology, and there is much to be discovered about how it will evolve in the coming years. However, there are a few trends that are emerging that can give us some insight into the future of voice search.
Increased Use of Voice Search
First and foremost, it is clear that the use of voice search will only continue to grow. As more people become comfortable using voice assistants and smart speakers, the number of voice searches will only increase. In fact, a report by ComScore predicts that by 2020, 50% of all searches will be conducted via voice.
More Accurate Results
As voice search technology continues to improve, we can expect more accurate results. Currently, voice assistants often struggle with more complex queries, but as the technology improves, we can expect more precise and relevant answers to our voice queries.
More Personalization
As voice assistants become better at understanding our habits and preferences, we can expect more personalized results. This means that voice search results will become more tailored to the individual user, providing more relevant and useful information.
Increased Integration with Other Technologies
Voice assistants are already integrated with a variety of other technologies, such as smart home devices and cars. As the technology improves, we can expect even more integration with other technologies, making voice search an even more seamless part of our daily lives.
Impact on Advertising
As voice search continues to grow in popularity, it will inevitably have an impact on advertising. Here are a few ways that businesses and marketers can prepare for the future of voice search advertising.
Optimize for Voice Search
One of the most important things that businesses can do to prepare for voice search is to optimize their content for voice search queries. This means using natural language and conversational tone in content and website copy to make it easier for voice assistants to understand and provide relevant results.
Embrace Local SEO
Voice search is often used for local searches, such as finding a nearby restaurant or store. As a result, businesses should focus on local SEO to ensure that they appear in local search results. This includes optimizing for local keywords, such as city or neighborhood names, and creating local listings on platforms like Google My Business.
Create Conversational Ads
As voice search becomes more conversational, businesses should consider creating conversational ads that are tailored to the user’s voice query. This can include using natural language in ad copy and targeting long-tail keywords that are more likely to be used in voice search queries.
Use Personalization
As voice assistants become better at understanding user habits and preferences, businesses can use this information to personalize their ads. This can include targeting ads based on past purchases or browsing history or using voice assistants to suggest personalized products
Voice Search Advertising Top Tips:
Voice search advertising is becoming increasingly important as more and more people are using voice assistants and smart speakers to search for information and make purchases. To ensure that your business is prepared for the future of voice search marketing, here are some top tips to consider:
Optimize for Long-Tail Keywords for Voice Search Advertising
When it comes to voice search, users tend to use more natural, conversational language compared to traditional text-based search. As a result, it is important to optimize your content for long-tail keywords that reflect how people actually speak. This can help increase the chances of your content appearing in voice search results.
Focus on Local SEO for Voice Search Advertising
Voice search is often used for local queries, such as finding nearby businesses or services. To ensure that your business appears in local voice search results, it is important to focus on local SEO. This includes optimizing for local keywords, creating local listings on platforms like Google My Business, and ensuring that your website is mobile-friendly.
Use Structured Data for Voice Search Advertising
Structured data can help voice assistants understand your content better, which can improve the chances of your content appearing in voice search results. By including structured data on your website, you can provide more information about your business, products, and services, making it easier for voice assistants to provide relevant results.
Create Conversational Content for Voice Search Advertising
As mentioned, voice search is often more conversational than text-based search. To ensure that your content is optimized for voice search, consider creating more conversational content that reflects how people actually speak. This can include using a more natural tone and incorporating common questions and phrases into your content.
Ensure Fast Loading Times
Voice assistants are designed to provide quick and easy answers to user queries. To ensure that your content appears in voice search results, it is important to ensure that your website has fast loading times. This can help improve the user experience and increase the likelihood of your content appearing in voice search results.
Test Your Voice Search Strategy
As with any digital marketing strategy, it is important to test your voice search strategy to ensure that it is effective. This can involve using voice assistants to search for your business or products, analyzing voice search data, and making adjustments as needed.
